| The
Advertising Standards Authority |
The
ASA is there to make sure all advertising, wherever it appears,
meets the high standards laid down in the advertising codes. Their
website will tell you more about the rules for advertising, let
you complain online, and explain how the ASA is working to keep
UK advertising standards as high as possible. |
| BRAD |
Brad intelligence - The Complete Media Planning Tool:
in-depth research & analysis to plan your campaigns
Brad - Your Complete Guide to over 13,500 media contacts
details
ALF - The UK's Definitive Directory for up-to-date brand
& agency contact details
Genesis - The Ultimate New Business Tool: Decision makers,
research & contact management system
LENA - Your quarterly guide to top advertisers and marketing
decision makers
MDB - Complete guide to newsstand titles: Helping publishers
and newsagents to sell more magazines |
| Brand
Republic |
Brand
Republic is the place to find all about the UK marketing, media
and communications industries. It is the market-leading web site
for the online advertising, marketing, media and PR sectors. |
| Catalogue
Exchange |
Suppliers
who currently derive, or hope to develop, significant business
from the catalogue and home shopping sector will want to be seen
to be supporting this vital interactive initiative, and those
that do will inevitably benefit from their official association. |
| Direct
Mail Information Service |
DMIS
- Direct Mail Information Service is the UK's leading source of
information on the Direct Mail Industry. |
| The
Direct Marketing Association |
The
Direct Marketing Association UK is Europe's largest trade association
in the marketing and communications sector and works to protect
the direct marketing industry from legislative threats and promote
its development. |
| The
Direct Marketing Commission |
The
Direct Marketing Commission is the body which oversees the Direct
Marketing Association (DMA)’s Code of Practice. It provides effective
protection to recipients, users and practitioners of direct marketing
in those areas not already covered by other co/self regulatory
bodies, such as the ASA. |
| Fax
Preference Service |
Under
Government legislation introduced on 1 May 1999 it is unlawful
to send an individual an unsolicited sales and marketing fax without
prior permission. You can do this by registering with the Fax
Preference Service (FPS). Although this Service is primarily aimed
at businesses, as individuals have protection under the legislation,
individuals may also register their fax numbers if they wish. |
| Information
Commissioner’s Office |
The
ICO is the UK’s independent public body which enforces the regulations
relating to telephone, fax, e-mail and SMS marketing. It was set
up to promote access to official information and protect personal
information. |
| The
Institute of Direct Marketing |
Europe's
leading skills and qualifications provider for direct, data and
digital marketing professionals |
| LADS |
Lists
and Data Sources: A directory of Consumer Lists. What is contained
in a list entry; How the directory is kept up-to-date; How the
LADS directory is organised; Why use a printed directory? |
| List-Link |
The
List-Link database contains details of 1,000s of lists, which
their engine searches in seconds to give you the information you
need. When you see a list that interests you, you can view the
data-card for full rate card infomration. |
| Mad.co.uk |
mad.co.uk's
mission is to provide you with insightful, thought-provoking information
that helps you make the right business and career decisions. They
aim to do this by delivering business insight in a number of different
ways. |
| Mail
Media Centre |
The
Mail Media Centre is a source of inspiration, intelligence and
innovation for the direct mail industry brought to you by Royal
Mail. They'll bring you examples of great creative, expert advice
and useful data on how consumers respond to direct mail. |
| Market
Movements |
The
Nielsen Company (formerly known as Nielsen Media Research and
MMS in the UK) is the global leader in multinational media research
and analysis. |
| Marketing
Direct |
Marketing
Direct is the leading monthly magazine in the direct marketing
industry providing invaluable reading for anyone who wants to
keep up to date with this fast-moving industry. |
| Marketing
Week |
Marketing
Week is the UK's leading magazine for professionals working in
marketing, marketing services and media. Its respected and authoritative
editorial team provide a unique blend of exclusive news on new
product launches, major shifts in brand strategies, account moves
and people appointments and departures. |
| Precision
Marketing |
Precision
Marketing is the monthly magazine for Direct and Digital marketing
effectiveness. Available via subscription, it is read by marketers
across the consumer and business-to-business spectrum as well
as agency, media and supplier personnel. |
| Royal
Mail |
Royal
Mail Group Ltd is the parent company of Royal Mail, Post Office®
and Parcelforce Worldwide. |
| Royal
Mail Marketing |
With
their expertise and tools, they'll help you get the most out of
your Direct Marketing campaigns |
| Safe
Home Shopping |
SHOPS,
the Safe Home Ordering Protection Scheme is the replacement for
MOPS, the Mail Order Protection Scheme, and protects the consumer
when buying directly from advertisements and catalogues inserted
in the National Newspapers. |
| Telephone
Preference Service |
The
Telephone Preference Service (TPS) is the central opt out register
on which you can record your preference not to receive unsolicited
sales and marketing telephone calls to your home or mobile telephone
numbers. |